If you’re not sure who to target, no worries. Flock Social can help by giving you suggestions that are based on real data pulled from patterns we’ve seen work well across accounts similar to yours.

You still know your audience better than anyone, but having a few smart suggestions never hurts.

How Targeting Suggestions works

Once you start adding Targets, you’ll notice that suggestions begin to appear automatically. They’re based on millions of past targeting interactions, real engagement data, and your account category (which we detect for you as soon as you connect). That way, the suggestions you see actually make sense for your niche and audience.

If the suggestions don’t feel quite right, you can always switch your category. Once you do, we’ll refresh your suggestions to match.

Important things to note

This feature kicks in automatically, so you don’t need to do anything special to use it. However, there are still a few things worth keeping in mind:

• Targets are scored by performance and followback rates

• They’re not filtered by location, so some may be from other regions

• Instagram decides account category groupings, so available suggestions may vary

• Suggestions are updated frequently, so they're worth checking every once in a while