Flock Social is built to help you grow your account with less effort and more consistency, but the results aren’t just based on automation. A few key things on your end play a major role in how effective that growth will be. From content quality to targeting choices...everything adds up. Remember, even minor improvements can go a long way.
1. Content comes first
The first thing people see when they land on your profile is your content. If you’re hoping to convert visitors into followers, what you’ve posted needs to do the talking. It doesn’t have to be polished or perfect, but it should clearly show what your account is about. Aim for at least 9 to 12 recent posts that reflect your niche and personality. Whether it’s photos, Reels, carousels, or even Story highlights, the goal is to give someone enough reason to stick around once they discover you through our efforts.
2. Targeting accuracy
We rely on the Targets you set to determine who to engage with. If those Targets aren’t aligned with your audience, you’ll start to see slower or less relevant growth. Think of Targets as a way to point us in the right direction. Choosing accounts that already speak to your ideal followers increases the chances of attracting people who actually care about what you post. Check in on your Targets from time to time and replace ones that aren’t performing. It makes a big difference.
3. Posting and activity
Instagram rewards accounts that stay active. The same goes for your followers. When people see that you’re showing up consistently, they’re more likely to engage. You don’t need to post daily, but aiming for a few solid updates each week keeps your profile fresh and helps support the activity Flock Social is generating. Beyond posting, engage where you can — reply to comments, answer DMs, and use Stories to stay top of mind.
4. Account health
If your account has been restricted in the past, or you’ve used other automation tools that went too far, that history can slow things down. Instagram tracks behavior over time, so accounts that have been flagged for spammy actions or policy violations usually need to rebuild trust. While we keep things safe by mimicking natural user behavior, we can’t override previous damage. What we can do is help you stay compliant going forward, so you can recover at a steady pace without risking further limits.
5. Niche and audience type
Some types of content simply grow faster than others. Broad lifestyle pages, entertainment content, and trending topics tend to attract attention more easily. On the flip side, niche communities might grow more slowly, but they often bring higher-quality engagement. If your content falls into a narrower category, that’s not a downside. It just means your growth will be more targeted and meaningful. You’ll be building a community that’s genuinely interested in your content, and that kind of loyalty pays off in the long run.
Final thoughts
At the end of the day, Flock Social works best when everything is aligned — your content, your activity, and your targeting. We’ll handle the automation, but it’s up to you to keep your profile worth following. The good news is, you don’t need to go beyond your entire strategy to see results. Sometimes, just refining your Targets, staying consistent with your posts, or cleaning up your bio can create a noticeable shift in performance. Keep an eye on what’s working, tweak what’s not, and we’ll keep doing our part to help your audience grow.