What impacts your growth on Instagram
Flock Social is built to help you grow your account with less effort and more consistency, but the results aren’t just
based on automation. A few key things on your end play a major role in how effective that growth will be. From content
quality to targeting choices...everything adds up. Remember, even minor improvements can go a long way.
1. Content comes first
The first thing people see when they land on your profile is your content. If you’re hoping to convert visitors into
followers, what you’ve posted needs to do the talking. It doesn’t have to be polished or perfect, but it should clearly
show what your account is about. Aim for at least 9 to 12 recent posts that reflect your niche and personality. Whether
it’s photos, Reels, carousels, or even Story highlights, the goal is to give someone enough reason to stick around once
they discover you through our efforts.
2. Targeting accuracy
We rely on the Targets you set to determine who to engage with. If those Targets aren’t aligned with your audience,
you’ll start to see slower or less relevant growth. Think of Targets as a way to point us in the right direction.
Choosing accounts that already speak to your ideal followers increases the chances of attracting people who actually
care about what you post. Check in on your Targets from time to time and replace ones that aren’t performing. It makes a
big difference.
3. Posting and activity
Instagram rewards accounts that stay active. The same goes for your followers. When people see that you’re showing up
consistently, they’re more likely to engage. You don’t need to post daily, but aiming for a few solid updates each week
keeps your profile fresh and helps support the activity Flock Social is generating. Beyond posting, engage where you can
— reply to comments, answer DMs, and use Stories to stay top of mind.
4. Account health
If your account has been restricted in the past, or you’ve used other automation tools that went too far, that history
can slow things down. Instagram tracks behavior over time, so accounts that have been flagged for spammy actions or
policy violations usually need to rebuild trust. While we keep things safe by mimicking natural user behavior, we can’t
override previous damage. What we can do is help you stay compliant going forward, so you can recover at a steady pace
without risking further limits.
5. Niche and audience type
Some types of content simply grow faster than others. Broad lifestyle pages, entertainment content, and trending topics
tend to attract attention more easily. On the flip side, niche communities might grow more slowly, but they often bring
higher-quality engagement. If your content falls into a narrower category, that’s not a downside. It just means your
growth will be more targeted and meaningful. You’ll be building a community that’s genuinely interested in your content,
and that kind of loyalty pays off in the long run.
Final thoughts
At the end of the day, Flock Social works best when everything is aligned — your content, your activity, and your
targeting. We’ll handle the automation, but it’s up to you to keep your profile worth following. The good news is, you
don’t need to go beyond your entire strategy to see results. Sometimes, just refining your Targets, staying consistent
with your posts, or cleaning up your bio can create a noticeable shift in performance. Keep an eye on what’s working,
tweak what’s not, and we’ll keep doing our part to help your audience grow.